This week we interviewed Cameron Worth, CEO
and co-founder of SharpEnd.
SharpEnd is an IoT agency and SaaS platform that supports CPG brands in connecting
non-digital consumer products.
In this talk, we discussed using QR
codes, NFC, and augmented reality to drive consumer engagement and
generate market insights. We also explored the challenges involved
in rolling out large scale IoT campaigns that involve millions of
products, thousands of sales points, and dozens of
- What does the IoT application
landscape look like today for CPG brands and retailers?
- Which "common sense" sales and
marketing use cases should every brand consider?
- What are the significant
differences in capabilities and cost between QR codes and
- How is NFC deployed to gather
insights across the lifecycle of products?